We live in the era of autonomy, so much so that home buyers are increasingly turning to technology to view and assess residences for sale. In other words? Your home’s online presence is imperative to it selling swiftly and at an appealing price – and this is only one piece of the selling puzzle.
Read on for a list of key tools that expert Realtor®
Natacha Gutierrez uses to streamline and expedite home sales.
Social media platforms
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From Facebook and Instagram to Pinterest and YouTube, social platforms are now widely used by savvy agents–and equally savvy buyers. Home buying, after all, is a hugely visual experience, while each of these platforms has a broad network of users. Engaging with potential buyers on these platforms is fast and efficient – two essential traits in today’s competitive housing market. What’s more, we use specific platforms and strategies to pique the interest of your target buyer.
The implementation of maps
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Understanding the surroundings of a home is crucial to modern home buyers. They don’t just want to know where the house is located, but they want to know what can also be found in its environment, including high-ranking schools, excellent coffee shops, yoga studios, restaurants, gyms, public services (such as the fire department and police station), and more. Maps enable potential home buyers to zero in on these details; further, they can find out about commute times and even nearby “blights to the landscape.” Maps, such as Google Earth, can be worked on your home’s website or made available on your real estate agent’s website.
Professional photography
Expert – even extraordinary – photography is also imperative to selling your home quickly. Again, home buying is highly visual, which makes exquisite photos absolutely essential. A consummate photographer will have the skillset to illuminate your home’s finest features, whether it is the enormous and beautiful stone fireplace in your piece of Denver real estate or the sweeping views from your living room. We work with a team of talented photographers to ensure your home’s best features are displayed to their maximum potential.
Drone and aerial footage
Providing potential buyers with a bird’s eye view of your home ramps up its allure, particularly if you live in a coveted place that is surrounded by stunning pieces of architecture, acres of lush, open space, snow-capped mountains, or a body of water.
Virtual and 3D tours
Foreign investors and buyers who live some distance away want to have the option to tour your Denver home from the comfort and convenience of their smartphones. 3D tours offer an immersive experience, enabling sellers to showcase their home’s highlights while allowing viewers to gain a more immersive “feel” for the home and its floor plan.
Videos
Videos of homes are also on the rise. They are especially appealing if they showcase people interacting with your property’s most remarkable features, whether preparing a meal in your spacious, lovely kitchen or relishing an evening under the stars in your gorgeously-landscaped backyard. Home buyers desire a visceral understanding of the experiences your home has the potential to provide–and videos artfully (and engagingly) nail this.
Customer relationship management software
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A large part of selling a home quickly – and well – relies upon the level of communication your Realtor® has with qualified buyers. Customer Relationship Management Software tools ensure they follow up with leads in a timely manner, respond to questions quickly and meticulously, and send over pertinent documents without delay–an aspect of the home selling process we unequivocally prioritize.
Electronic docs
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Many home buyers in our contemporary era want the option to review and sign documents from their smartphone or another device. We cater to this desire, which saves buyers and sellers from going through the motions of meeting in person during closing.
Project color
Refreshing the paint in your home is critical to a fast and successful sale. And yet, many homeowners on the precipice of putting their home on the market are often at a loss of which shade to choose. While it is widely recommended to opt for a neutral color–such as taupe, greige, or a hue in the white family–even this can be daunting. Project Color, a complimentary app provided by Home Depot, allows users to explore an extensive collection of paint colors and superimpose them in a room to obtain a solid handle on how the color will look. Time is often of the essence when preparing to list your home; this app helps accelerate the process of making cosmetic enhancements.
RealVitalize
Professionally staging your home is essential to attracting potential buyers, and the same holds true for addressing major and minor renovations–all of which can be prohibitively expensive.
RealVitalize offers funding for these services with no initial fees; paying for these services, instead, is delayed until the home sells. Some of the services provided by this program include:
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Professional cleaning services
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The purchase of new appliances and installation
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Bathroom upgrades
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Kitchen renovations
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Insulation, plumbing, and electrical upgrades and repairs
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Storage and moving assistance
We often recommend this resource to home sellers to help make sure their home is in prime condition before we list it.
Key connections
Consummate real estate professionals don’t rely on marketing and MLS alone. Instead, they have a list of key connections that are often valuable in ensuring a quick sale of your home. This includes other real estate agents, of course, but also a list of their own clients who are on the lookout for a new residence. Indeed, solid real estate agents are committed to and engaged with their communities and count their “Rolodex” as part of their winning strategy.
Nathacha Gutierrez is just this kind of Realtor®. She has called Colorado home since 2010 and practiced law for nearly two decades before focusing on one of her greatest passion: real estate. Specializing in Denver real estate and high-profile luxury properties,
Natacha understands the nuances and people of her community. A tireless advocate on behalf of her clients, she finds immense pleasure in helping homeowners with the often exhilarating process of putting their homes on the market – and has the tools to do so smartly.
*Header photo courtesy of Unsplash
